Sunday, June 30, 2013

Goal Setting: SMART Goals

For any organization or any person for that matter, Goal setting is one of the most important tasks that needs to be achieved.
So, how should the Goals be ?
As a popular management concept goes, the goals must be SMART.

Specific:

It stresses the need for a specific goal over and against a more general one. This means the goal is clear and unambiguous. To make goals specific, we must tell a team exactly what is expected, why is it important, who’s involved, where is it going to happen and which attributes are important.
A specific goal will usually answers the five "W" questions:
  • What
  • Why
  • Who
  • Where
  • Which

 Measurable:

It stresses the need for concrete criteria for measuring progress toward the attainment of the goal. The thought behind this is that if a goal is not measurable, it is not possible to know whether a team is making progress toward successful completion. Measuring progress is supposed to help a team stay on track, reach its target dates, and experience the exhilaration of achievement that spurs it on to continued effort required to reach the ultimate goal.

A measurable goal will usually answer questions such as:
  • How much?
  • How many?
  • How will I know when it is accomplished?

Attainable:

It stresses the importance of goals that are realistic and attainable. While an attainable goal may stretch a team in order to achieve it, the goal is not extreme. That is, the goals are neither out of reach nor below standard performance, as these may be considered meaningless. When you identify goals that are most important to you, you begin to figure out ways you can make them come true. You develop the attitudes, abilities, skills, and financial capacity to reach them.
An attainable goal will usually answer the question:
  • How: How can the goal be accomplished?

Relevant:

It stresses the importance of choosing goals that matter. A bank manager's goal to "Make 50 peanut butter and jelly sandwiches by 2:00pm" may be specific, measurable, attainable, and time-bound, but lacks relevance. Many times you will need support to accomplish a goal: resources, a champion voice, someone to knock down obstacles. Goals that are relevant to your boss, your team, your organization will receive that needed support.
Relevant goals (when met) drive the team, department, and organization forward. A goal that supports or is in alignment with other goals would be considered a relevant goal.
A relevant goal can answer yes to these questions:
  • Does this seem worthwhile?
  • Is this the right time?
  • Does this match our other efforts/needs?
  • Are you the right person?

Time Bound:

 It stresses the importance of grounding goals within a time frame, giving them a target date. A commitment to a deadline helps a team focus their efforts on completion of the goal on or before the due date. This part of the SMART goal criteria is intended to prevent goals from being overtaken by the day-to-day crises that invariably arise in an organization. A time-bound goal is intended to establish a sense of urgency.
A time-bound goal will usually answer the question:
  • When?
  • What can I do six months from now?
  • What can I do six weeks from now?
  • What can I do today?
However, just setting up SMART Goals wouldn't help. We need to implement these in our lives as well. And this implementation of the SMART goals is was what would lead to effective PERFORMANCE.

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